Consumer behavior has shifted radically in the last 20 years. Back in the day,
the traditional salesperson held the majority of the power during the purchasing process.
Because consumers needed information that was held by sales representatives, they were forced to listen to your pitch.
Today, the Internet has flipped the script and the consumer now has the power
and drives the sales process. Instead of relying on a couple of salespeople, they search in Google,
double check with their social media connections, and triple check your online reviews.
This is the shift that's rocking so many modern businesses.